Video game, toy industry groups open satellite events for the public at their conferences to help exhibitors generate buzz from fans Related content Security growing concern for many trade show organizers Sponsored content boosts meetings revenue for some groups Experts give strategy for preventing trade show abuses Treat shows like assets and constantly innovate For video game fans, the Entertainment Software Association's annual E3 conference is the hottest event of the year—a time when many games make their debut. But E3 is open only to industry representatives and the media, and that has become as much an issue for exhibitors as it has for gamers. E3 is one of at… Read More